It’s pretty easy to find discussions online in which the participants mull over what brands look for when they are searching for bloggers to review their products. Metrics aside, one of the biggest attention-getters for a brand is…YOU. (Yes, you.)
The style in which a blog is written is one of the first things to be considered by a brand (or representative thereof). Is the brand looking for someone who writes in an approachable, friendly style? Is the brand looking for someone who can write with humor? Of course it varies from company to company. What one brand might love, another might overlook in favor of another writer.
The important thing is, being approached by a brand who wants to develop a relationship via product reviews, sponsored posts, or even Ambassadorships means that you have caught their eye (with the exception of those pitches that were obviously blind copied to many people at once, with no regard for the blog content itself). The posts you write for them should be extremely consistent with your regular writing style, so as not to turn the brand—or your readers—off. Just slapping the product information up on your site—especially if you’re just copying from a press release—may not get you a second chance to work with that brand.
Here are four great examples of product reviews written in the last couple of months “with (their unique) style”:
Liz, This Full House – LEGO Games Giveaway: Reliving My Childhood, One New Year’s Eve At a Time!
BusyDad, The BusyDad Blog – BusyDad’s #Movember ‘stache 11/1/11 – 11/30/11 RIP #NorelcoDads
Michelle, Honest and Truly - http://honestandtrulyreviews.blogspot.com/2011/12/pillsbury-appetizer-potluck-yum.html
Vanessa, ChefDruck Musings – Cookbook Giveaway: Taste This! Gina Von Esmarch’s Delicious Sequel