8:00-9:00 Check-in and breakfast
9:15-11:30 Panel I: Blogger and Brand Relationships–Taking It To The Next Level
12:30-1:30 Social Media Laws
2:00-3:30 Panel II: Bridging the Gap Between Traditional and Social Media
4:30-5:30 Amplify Your Brand!
7:00 After @ Crimson Lounge
Panel I: Blogger and Brand Relationships–Taking It To The Next Level: After a trend shift, bloggers are suddenly more than amplifiers for brands via reviews, sponsored posts, and the “Ambassador” title. They are now being brought into the fold and have become partner allies in marketing by providing feedback, running programs, and even becoming Community Managers. The terminology has become muddled. How do brands see Ambassadors and Community Managers, and how do bloggers position themselves when trying to partner with a brand? What’s next?
Panel II: Bridging the Gap Between Traditional and Social Media – Over the past couple of years, there has been a disconnection between professional journalism and bloggers who are trying to help tell the story. In this panel, we will explore what bloggers can do to bridge the gap by blogging with integrity and responsibility, and work with the media as allies.
Presentation: Social Media Laws
Did you know that hosting a simple giveaway could potentially get you into trouble? Are you paying your taxes appropriately? Get informed on current rules and laws that apply to your blog and other social networking platforms. Learn what brands and bloggers can and can’t do when it comes to working together to stay on the safe side.
Expert Speaker: Liza Barry Kessler - Social Media & Privacy Lawyer
Presentation: Amplify Your Brand
Have you thought about your brand potential and where you see yourself a few years from now? It doesn’t just happen. Andrea will inspire you to stretch your mind and flex your brand muscles to surpass even your own expectations. You’ll leave energized and ready to rock and roll!
Expert Speaker: Andrea Metcalf - Healthy Lifestyle Spokesperson, Author, Fitness Expert